Real Estate CRMs- Increasing efficiencies of marketing, sales, and client relationships

Sadiq Din, Head Sales (India & International), ANAROCK CRM

If you look back more than a decade ago, the whole world across sectors was entering the age of digital transformation; however, real estate was a bit hesitant to embrace new technologies and continued following conventional practices. Multiple reasons – this may be a huge investment, we will need to hire specific experts, how will it benefit, how will clients react to it, etc.  

This reluctance resulted in several challenges – lead generation was ad-hoc, no proper tracking mechanisms, leading to inefficiency, marketing expenses going up, impact on customer experience, and much more. 

If we recap the last 7-8 years, real estate has embraced this change seamlessly and is now not restricted to metros alone. There is a positive change even in Tier 1 & 2 cities. They have realized the significance of having a structured Customer Relationship Management (CRM) system which can help productivity.  

So, what does a CRM solution do? 

There is a lot it can do – from providing in-depth analysis and data-driven insights to enhancing forecasting capabilities and understanding market trends pricing dynamics, and customer preferences. As a result of this we make more informed decisions, explore new business opportunities, and optimize our investments.  

Wondering how a CRM can improve your productivity? 

  • Accurate Lead Management
  • Targeted Sales & Marketing
  • Data-driven Insights
  • Streamlined Commission Management

Most importantly, apart from increasing sales, it helps in building a long-term, mutually beneficial relationship with your clients. It is therefore imperative for any CRM solution to address the challenges of developers and channel partners to offer customized solutions. 

It’s time to embrace the power of CRM 

In the last few years, especially post-pandemic, we are witnessing a huge transformation with tech adoption especially in real estate. Things that earlier would take years to build are now getting executed in months. Clearly, there is a demand for new tools and technologies. CRM stands out as a game-changer, offering remarkable benefits from efficient lead management to successful deal closures. 

If you are a realtor seeking to empower your business with a CRM solution tailored to meet all your unique needs, look no further, ANAROCK CRM has the answers for you.