Varun Saxena, Director AI & Analytics
Imagine trying to sell ice to penguins — challenging, right? Now imagine trying to sell homes in a crowded real estate market with thousands of competitors and impatient buyers. That’s the world developers operate in today. At Anarock, we realised traditional sales methods including call centers, brochures, and site visits were no longer enough. So, we built something that feels like a supercharged sales brain for real estate: Anarock.AI.
Moving from conventional to AI-driven real estate sales:
Since 2017, our Sales Mandate Model has been helping developers sell smarter. Think of it as a concierge for your real estate project—handling everything from marketing strategy to sales execution in a seamless tech-enabled CRM environment.
But we didn’t stop there. In 2023, we began building Anarock.AI, the world’s first AI-powered real estate sales platform, designed to turbocharge every step of selling a home. Fast forward to November 2025, and the platform is officially live.
Developers who use Anarock.AI gain access to a 9-tool AI suite that’s like having a team of sales superheroes—working 24/7 to accelerate sales, reduce cost of capital, improve customer experience, and build brand equity.
What does Anarock.AI comprise of:
Anarock.AI is a mix of generative AI (think super-smart virtual agents) and predictive AI (machines that learn who is most likely to buy). Together, these tools do more than automation — they make lead management smarter, every interaction faster, and every decision more strategic. Further, this results in faster sales, lower marketing costs, higher Channel Partner participation, and a better customer experience to home-buying clients, leading to better referrals and brand equity.
To give you some context: four of the nine tools—Walk-in Genie, CP Genie, Astra Platinum, and Astra Phoenix—have already been in action since 2024. They’ve powered 90+ residential projects, driving 900 home sales worth INR 1,000 crore, with up to 45% of bookings in top-performing projects. The other five tools—Referral Genie, ORM Genie, CP Ranker, Astra Hire, and Astra Sales Boost—rolled out between April and August 2025 and are already showing promising results.
In short, these tools don’t just help sell homes—they supercharge every part of the sales ecosystem.
Meet the 9 Heroes of Anarock.AI
Let’s walk through these nine AI tools and the magic they bring:
- Astra Platinum Model
Imagine getting hundreds of enquiries for a project but only 10 or 20% actually have the intention to buy.Sifting through the rest is like searching for a needle in a haystack. That’s where our patented Astra Platinum comes in. It has been trained on years of historical data to help identify leads with a higher propensity for buying.The moment a lead enters the system, it analyses and ranks it. Eventually, the model provides top 10% leads that are most likely to convert. The pre-sales call center and sales teams are alerted so that they can focus more on them. These “Platinum leads” alone generate 50% of all bookings, turning a chaotic pile of enquiries into a streamlined pipeline of golden opportunities. - Astra Phoenix Model
Every sales team has leads that slip through the cracks, get forgotten, or are written off as lost. In most systems, these “failed” or “junked” leads quietly die, taking potential sales with them.Did you know that out of 100 customer enquiries or Leads, only one ends up purchasing a home. The rest 99% get junked or failed.Our patented Astra Phoenix AI models flips the script.By analyzing these overlooked leads, it identifies the top 8–9% that still have real buying potential basis their behaviour shown—and sends them back into the hands of the sales team. The result? missed opportunities turn into actual bookings, like a “comeback kid” rising from the sidelines to steal the show.This model has resulted in 5-6% bookings in projects from such leads that sales teams had missed out the first time around!! - Walk-in Genie
Imagine a personal sales agent who never sleeps. Walk-in Genie is is an Agentic AI solution which is both a chatbot and a voicebot. This trained AI tool interacts with leads at night when the call center is closed, follows up on junked or failed leads, and initiates first contact with interested buyers who have not been contacted quickly by sales teams. It also connects serious buyers directly to sales consultants. It’s like having a 24/7 consultant who never misses a call. - CP Ranker Model
Every project has a specific target market. Hence, a CP that worked for one project, may not be the right fit for the next one.CP Ranker is a predictive AI model that takes the list of all registered CPs in the city/region and ranks them for every project based on the possibility of getting bookings. This allows the sales teams to focus on fewer CPs. In fact, the top 5% of CPs identified by this model give around 40-50% of bookings. - CP Genie
While Walk-in Genie talks to homebuyers, CP Genie is a trained B2B agentic voicebot and chatbot that interacts with channel partners. We have created a separate CP Genie for each of the 13 cities/regions that we operate in.This tool interacts with the CPs in the city and shares project data to get potential homebuyers to visit the site. CP Genie is also designed to handle customer leads of CPs and move them into our CRM. - ORM Genie
In today’s time, online reputation matters. Any online interaction with the brand needs to be handled carefully and without delay.ORM Genie is setup on social media handles of a project. It interacts with social media users, responds to comments, and manages negative comments. It encourages users to share their mobile number and captures this lead in the CRM.Think of it as a social media manager and salesperson rolled into one. - Referral Genie
Your happiest customers are also your best marketers. Referral Genie is an agentic AI voicebot that engages existing buyers and encourages them to refer friends and family, with incentives for both parties. It’s like turning every satisfied homebuyer into a brand ambassador. - Astra Hire Model
Ever wonder why some salespeople consistently hit targets while others struggle, even with the same leads? Success isn’t random!Astra Hire digs into the performance data of 1000+ sales employees to identify the ideal salesperson profile for every city and project type. This information helps get the right people on team for every project.For instance, in Gurgaon’s Rs 3–4 Cr segment, the most effective salesperson could be a 30–35 year, arts graduate woman from the hospitality sector.It’s like casting the perfect actor for every role, ensuring your team is built to win. - The ASTRA Sales Boost Model
Each salespeople has a room to grow—but how do you teach them to perform like the best?Astra Sales Boost studies the traits and behaviours of the top 25% performers and translates them into actionable guidance for everyone else. It’s likehaving a personal coach for each team member, giving them the exact playbook to improve, which can level up their game.
The BIG PICTURE
Anarock.AI is a complete transformation of real estate sales. Developers using our AI Sales Mandate Model benefit from:
- Faster sales velocity
- Lower marketing costs
- Smarter channel partner engagement
- Happier, more informed customers
- Stronger brand equity
It’s the future of real estate, today. No gimmicks. No guesswork. Just smart, data-driven, AI-powered sales.
For more information, visit us at www.anarock.ai
