Syed Ahmed Raza – Director, AI & Technology, ANAROCK
In the fragmented and high-volume world of real estate Channel Partner (CP) distribution, scale, speed, and precision determine success.
ANAROCK has combined the power of Predictive AI (CP Ranker) and Generative AI (CP Genie) to create CP360 — a unified, AI-driven engine that brings scientific accuracy and 24×7 engagement into the CP ecosystem.
By blending data-driven partner selection with intelligent AI-led conversations, ANAROCK has transformed how CPs are identified, nurtured, activated, and converted — resulting in higher walk-ins, stronger partner relationships, and significantly faster sales velocity.
CP360 – The Power of CP Ranker + CP Genie
In India’s real estate ecosystem, Channel Partners (CPs) remain one of the strongest distribution engines for project sales. Yet, the CP ecosystem is massive, chaotic, and difficult to prioritize. CP360 solves this challenge by combining two powerful AI tools — CP Ranker (Predictive AI) and CP Genie (Agentic AI) — to create a scientific, scalable, and high-velocity CP management engine.
1. Understanding CP360
CP360 is a unified framework designed to maximize Channel Partner-driven sales using two complementary capabilities
CP Ranker – Predictive Intelligence for Identifying High-Value CPs
CP Ranker uses 8 years of historical CP performance data, behavior patterns, conversion ratios, project categories, ticket sizes, and city-level dynamics to rank every CP in a city. The top 5% CPs contribute nearly 40–50% of total bookings. This helps teams prioritize outreach smartly and avoid wasted effort.
CP Genie – AI-Powered CP Engagement
Once CP Ranker identifies the right partners, CP Genie activates the next layer: agentic engagement. It chats and speaks with CPs via WhatsApp and Voice, shares project information, collects leads, and pushes them directly into CRM. CP Genie acts like a 24×7 CP Relationship Manager.
2. How CP360 Works in Practice
a. Rank: CP Ranker identifies best-fit CPs
b. Activate: CP Genie reaches out to them
c. Engage: Genie nurtures CPs with updates and offers
d. Convert: Genie captures customer leads
e. Optimize: Dashboards reveal performance by CP cluster
3. The Business Impact of CP360
– Higher conversions
– Lower wastage
– Increased CP adoption
– Faster market penetration
– Better lead quality
4. Why CP360 Is a Breakthrough
CP360 brings science + scale + automation, making CP-driven sales predictable, efficient, and highly optimized.
CP360 = CP Ranker (Predictive AI) + CP Genie (Agentic AI)
A complete AI-driven CP engine for modern real estate sales.
Explore more now: anarock.ai
