Syed Ahmed Raza – Director, AI & Technology, ANAROCK
Home-buying has traditionally been a slow, human-dependent, multi-touch process filled with delays, dropped leads, and inconsistent buyer experiences.
ANAROCK’s Genie — a family of domain-trained Generative AI agents — is rewriting this journey.
From instant lead response to night-time engagement, nurturing, site-visit reminders, re-engagement, referral generation, and CP coordination.
Genie creates a seamless, always-available AI layer across the entire funnel. This dramatically reduces leakage, improves customer experience, and accelerates booking timelines — redefining how India buys homes.
Genie – The Future of Real Estate with Generative AI
Generative AI is rewriting how real estate is marketed, sold, and serviced. ANAROCK has built India’s most advanced suite of agentic GenAI tools — collectively branded as Genie — intelligent AI agents that converse, understand, and act across the entire home-buying journey
1. What Is Genie?
Genie is ANAROCK’s family of AI conversational agents trained on real-estate-specific data. Each Genie acts as a virtual specialist:
– Walk-in Genie – Converts leads into site visits
– Night Genie – Engages leads at night
– Engagement Genie – Talks to leads untouched within 15 minutes
– Re-engagement Genie – Revives cold leads
– Reminder Genie – Reduces no-shows
– Referral Genie – Drives referral-based leads
– ORM Genie – Manages online comments and captures leads
– CP Genie – Converses with Channel Partners
– JnF Genie – Revives junked and failed leads
2. How Genie Works Across the Sales Funnel
A. Lead Qualification & Instant Response
Genie responds instantly when a customer fills a form, shares information, and books site visits.
B. Lead Nurturing & Engagement
If no human calls within 15 minutes, Genie engages automatically.
C. Night-Time Automation
Night Genie keeps the engagement going between 8 PM and 8 AM.
D. Site-Visit Optimization
Reminder Genie ensures customers attend scheduled visits.
E. Converting Junked Leads
JnF Genie and Astra Phoenix together revive 8–9% of previously junked leads.
F. Referral Generation
Referral Genie activates after bookings and collects new leads
3. Why Genie Is a Game-Changer
– 24×7 sales engine
– Standardized conversations
– Human + AI collaboration
– Massive scale
– Real estate–trained intelligence
4. The Future of Real Estate Is Agentic AI
Genie allows developers to increase sales velocity, reduce cost of capital, improve customer experience, and scale across cities.
Genie is redefining how India buys homes.
Explore more now on – anarock.ai
