Sunil Mishra, CEO-Growth Businesses, Chief AI & Strategy Officer
The market today is flooded with AI tools. There are Technology Vendors, promising a bot that will “transform real estate sales”. However, most of them do the same thing: answer a few queries, automate some tasks, and quietly fade into the background. They may save a little time but don’t move the revenue needle.
That’s exactly where Anarock.AI is different.
It isn’t a chatbot.
It isn’t a plug-in.
It’s a 9-tool Omni-AI system built to accelerate sales velocity end-to-end — from CP engagement to lead scoring to reputation management — with real, measurable impact across projects.
What is ANAROCK.AI?
Anarock.AI comprises a smart combination of AI Agents (generative AI), and ML-models (predictive AI), offering the following benefits:
- Faster sales of real estate projects
- Lower marketing costs
- Higher Channel Partner participation
- Better customer experience to home-buying clients.
- More referrals
- Improved brand equity
Of the nine tools, four have been operational since 2024 and five have been launched in 2025.
Proven Core Tools (since 2024):
1. Walk-in Genie
2. CP Genie
3. Astra Platinum
4. Astra Phoenix
These tools have been deployed across 90+ projects, enabling 900 home sales worth ₹1,000 Cr, assisting up to 45% of bookings in top-performing projects.
New Tools (launched April–Aug 2025):
5. Referral Genie
6. ORM Genie
7. CP Ranker
8. Astra Hire
9. Astra Sales Boost
These tools are already delivering strong early performance.
Why Anarock.AI Outperforms Other AI Tools
| Dimension | Anarock.AI | Other AI Tools |
|---|---|---|
| Comprehensiveness | Collection of 9 AI tools covering the entire sales and marketing journey of real estate projects (see home-buying journey chart at end of this post) | Standalone bots largely conversing with and qualifying leads |
| Revenue Impact | Total cumulative impact on sales efficiency is sum of the impacts of the 9 tools, each tool giving 3–5% revenue lift | Each standalone tool giving at best 2–5% impact |
| CRM Integration | Fully integrated with Anarock CRM | Usually standalone, no integration with CRM |
| Generative + Predictive AI (Omni-AI) | Output of Agentic AI feeds the Predictive Models making them smarter; AI Agents work on predictive outputs and converse segment-wise | Mostly standalone Gen AI bots; No Predictive AI benefits |
| Battle-ready tools (B2C) | Trained using 8 years of Anarock data covering 7mn customer leads and 100,000 homes sold — unparalleled data ecosystem | Typically trained on less than one-fourth of the relevant historical data compared to Anarock |
| Battle-ready tools (B2B) | Trained using 8 years of CP management data covering ~70,000 CPs across cities, projects, and years | Less than 10% of relevant CP data compared to Anarock |
| Proven ML models | Includes ML models patented for over 5 years | No known patented AI tools or comparable long operational history |
| Operational history | Core tools operational since 2024; assisted sale of 900+ homes worth ₹1000 Cr across 90+ projects | No other AI tool with comparable operating history or results |
| Domain Expertise | Built on sales & marketing expertise from selling 950+ mandate projects and 100,000 homes worth USD 12bn, supported by 1mn in-person site visits | No comparable depth in Indian real estate |
| Performance Monitoring | Easily tracked via CRM dashboards | Standalone tools with standalone dashboards |
Home-buying journey and Anarock.AI tools
Summing Up
Anarock.AI is a complete, battle-tested engine that transforms how homes are marketed and sold in India. From predictive insights to intelligent conversations, it ensures every tool contributes to faster sales, better customer experiences, and measurable business impact.
If you’re serious about scaling real estate sales with AI, the future is already here.
Explore Anarock.AI → www.anarock.ai
